HERE's a code

Sony Pictures has just put a blackout on screenings for internet movie sites for The Da Vinci Code and have limited the dead-tree media to two screenings. This is rarely a sign of, shall we say, confidence in a film. It's what you do to films that will depend entirely on opening weekend box office, because that's all they'll get before word of mouth kills them dead.

Save the boycotts, folks. They'll just generate publicity for a movie that sounds like it will sorely need it.

(I'd go see Serenity again, but nooooooo!)